Tephra

Design

Frank Manuel

Client

Tephra
Director Joseph Choi

Project Description

Tephra is an advanced skincare protection line for athletes in locations with extreme temperatures. Their products defend against the most punishing UVA/UVB rays.

Project Scope: Identity and packaging designs including logo, packaging labels, packaging inserts, marketing collateral, package style guide, and e-commerce product images.

Design Direction: The name Tephra comes from the rock fragments produced by volcanic eruptions. As such, the designs needed to be bold and high-impact. A combination of red-orange metallic and fluorescent Pantone colors were selected to pair with matte and metallic blacks for luxury, brand recognition, and maximum shelf appeal.