Project Description
U.S. Visa is a network of angel investors that provide resources, webinars, and access to prescreened opportunities.
Project Scope: Company branding package including logo, color scheme, corporate stationary, marketing collateral, and office materials.
Design Direction: The blue and red color schemes are not only used to represent the American flag colors, but for their psychological meanings as well. Blue is used for the primary and secondary colors because of its association with business, loyalty, reliability, and stability. The shade of red evokes empowerment. This branding package uses geometric sans serif fonts for a no-nonscense and structured approach. Models used in the marketing collateral are united with a halftone dot pattern and halftone color gradient to symbolize unity with the logo's dots and the company's color scheme.
